SURFACE PRO
The Surface Pro 4 is an upcoming tablet by Microsoft. We set this brief ourselves in the hopes of advertising the product, we couldn't come up with any idea for this campaign initially however we struck on an idea which would help bring the campaign to life.
To do this, we kept the colours of Microsoft in the ads and showed that the tablet could be used by everyone and loved by anyone, so we showcased different hands with the Surfaces stylus with some handwriting on the product, it was different hands which were associated with the profession they were in as well as the handwriting that most people would have in it.
The second part of the campaign showed off the variety of uses that can be achieved when making use of the product with three word sequences, again, keeping in the colour theme of Microsoft.
