DR. MARTENS / RADIOCENTRE
Harness radio’s potential to connect customers old and new with Dr. Martens’ spirit of rebellious self- expression. Use its power to evolve the brand’s current platform: What do you stand for? #STANDFORSOMETHING.
EDITED RADIO SCRIPTS
Script 1.
Rock with us, dance with us, prance with us, go to France with us, you belong with us, you are us, so walk with us, run with us, live with us, love with us, and never stop being with us.
#ST ANDFORSOMETHING
Dr. Marten’s
Script 2.
Present yourself, be yourself, do yourself, and no one else. We are forever, for whenever, and are for no other. Set fashion, set goals, set yourself to be yourself. Walk with pride, ride the tide, listen to music and stride.
#ST ANDFORSOMETHING
Dr. Marten’s
Script 3.
Stand up to the rules, stand tall if you’re short, stand steady on ice, stand proud with life, stand alone with courage, stand out of the crowd, together we stand undivided.
#ST ANDFORSOMETHING
Dr. Martins
Script 4.
Stomp around. To the beat of your own drum. Reckless and careless, complete stupid fun. Rock is for pussie...cats, Docs are the real rocks...tars! These boots are made for arma-god-dam-gheddon. Anarchy or art, individuality and identity. We represent originality, and so should you, join the (r)evolution and become your true self. #STANDFORSOMETHING, Dr. Martens
Script 5.
Stand tall, as a giraffe in heels.
Stand mighty, as Thor on steroids.
Stand strong, as your mother in laws opinion. Stand heavy, as the Kardashian’s behinds. Stand solid, as the Rock.
You stand. We stand.
#ST ANDFORSOMETHING
Dr. Martens
Script 6.
I may be mature, tied to a partner, used everyday and constantly stood on but when I get used the world starts turning again, the adrenaline rush kicks in, the attention is unbearable and the confidence is undying. #STANDFORSOMETHING Dr. Martens