GAP

Your challenge is to create a social media campaign, which educates 25-35 year olds about the bene ts of Gap denim.

There are four aspects to the Gap denim collection which make it great. Fabric and technology evolution, our commitment to social responsibility, a variety of on-trend ts and washes and our rich denim heritage.

Think about how you would visually communicate to the consumer that for these reasons, Gap is the ultimate denim destination.

Your campaign should be communicated through eye catching visual content which could be utilised across all Gap social media platforms, speaking directly to our customer. The campaign will launch in September 2016, our favourite time of year to celebrate Gap denim.